As in the best dreams of modern start-ups, ASA was born in the garage of Alessandro Ricci Picciloni in 1997. In these years ASA has traveled millions of kilometers to learn about riders and their personal needs, to understand the management of shops, customers and staff. He has worked with the best brands, distributors and shops in Italy, riding the boom and building collaborations with the people of this fascinating world of ice and water descents. Today it is with this baggage that we face a constantly evolving and increasingly competitive market, to give you the best service.
Alessandro Ricci Picciloni
Phone: +39 348 4401723