Like many great stories, ASA started in a garage: the Alessandro Ricci Picciloni’s garage, back in 1997. Since then, we’ve come a long way.

Literally.

We’ve traveled millions of kilometers to meet people face to face, we met athletes, shop owners and their staff because we’ve always believed that the best way to learn is by being there, in the field, where things actually happen.

Over the years, we’ve worked side by side with some of the best brands, distributors, and shops across Italy.

We’ve listened, asked questions, shared experiences, and grown together - we think that our experience: the one that you build through real conversations and time on the road is what truly shapes how we work.

Today, the market moves fast and is always evolving but thanks to our 28 years of experience we’re more ready than ever to keep supporting you with the care, knowledge, and service that only comes from living the job, day in and day out.